Beauty

Meet Good Side, the Brand That Promotes "Beauty in Bed"

info@hypebae.com (HYPEBAE)  Tue, 21 Sep 2021  HYPEBAE

Good Side is a newly launched label that focuses on the concept of "beauty in bed" with sustainable silk essentials for bedtime.

“Our shared philosophy is that beauty should be uncomplicated, individual and fun. Inspired by this, we dreamed up a collection of simple silk beauty staples that take care of you while you sleep, so you wake up feeling good," the brand's co-founder Anna Niedermeyer speaks of the launch.

The first collection features scrunchies, pillowcases and eye masks crafted with high-quality 22-momme 100% Mulberry silk. Soft to the touch, the eco-friendly material is free of harmful chemicals, toxins and irritants while using sustainable dyes. Each of the pieces provides extra hydration for the skin, while leaving the hair damage-free.

The items, which arrive in six colorways each, are priced from $15 to $160 USD. You can shop the goods now on Good Side's website.

Click here to view full gallery at HYPEBAE