Golloria Fully Approves of Laneige's New "Glaze Craze" Shades
info@hypebae.com (Hypebae) Wed, 02 Apr 2025 HypebaeGolloria, the influencer known for her unfiltered reviews of beauty products on TikTok, is the face of Laneige's latest "Glaze Craze" campaign. In the images, she's wearing two new shades, "Strawberry Sprinkles" and "Blueberry Jelly," which are skincare-forward, just like the rest of the range.
Her favorite part of the lip gloss is the donut-shaped applicator — it's soft and squishy, allowing for an easy and fun way to paint on the product. "Glaze Craze" is formulated with ingredients that increase hydration and protect the lip barrier. The product is also buildable, so its wearer can decide on how opaque they want the color of the product to appear.
"Growing up, I rarely saw South Sudanese women in campaigns, let alone leading them. Now, I'm not just part of the story, I'm writing my own," George wrote in an Instagram post. "Shifting narratives, breaking barriers and serving one juicy lip at a time. [The 'Glaze Craze' shades] are finally here and I'm so proud to be the face of the juiciest lip campaign to drop this year."
A well-known figure in the makeup reviewer community, George is collaborating with brands like Laneige and Rhode to ensure that everything they create is inclusive to every skin type and color.
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The Laneige Lip Glaze in "Blueberry Jelly" and "Strawberry Sprinkles" retails for $22 USD and is now available on the brand's website.
For more beauty news, check out our coverage of John Cena and Neutrogena's sunscreen campaign.