Project Pan Is the Beauty Community’s Answer to Consumption Overload

Overindulgence is out and using our beauty products to the last drop is in, thanks to Project Pan. With a focus on sustainability, influencers and enthusiasts are rediscovering their nearly empty items, resisting the pull to splurge more and committing to finishing what they already own. A social media movement that traces back to 2018, Project Pan is about one simple principle: stretch what you own before buying new makeup, skincare and haircare. Its name comes from "hitting pan" on an eyeshadow palette — when the pigment is so used that the metal underneath shows.

This message is gaining traction on platforms like TikTok and Reddit, where people share their decluttering journeys and hold themselves accountable. Many are discussing what they plan to use up and what they'll toss, all while building a community centered around mindful purchasing practices. Some are also exchanging product reviews to be more intentional with their choices. This trend maximizes what's already in our cabinets and embraces a more thoughtful, purposeful approach to beauty.

@abbygrayceeex2 I actually am overconsumption like I’m convinced I am the OG over consumer so hopefully this will help me be more accountable this year