Tower28 Is Launching a Lunar New Year "LipSoftie"

In celebration of the upcoming Lunar New Year and to honor her AAPI heritage, Tower28 founder Amy Liu is giving the brand's best-selling "LipSoftie" Tinted Lip Treatment a special twist.

"Lunar New Year is a time for honoring Asian heritage, spending time with loved ones and of course, eating lots of sweets," said Liu in a press statement. The new colorway, "Red Bean Mochi," captures the essence of the beloved sweet treat enjoyed during this time of year, with a touch of rich, dark pink for a beautiful finish.

The "LipSoftie" Tinted Lip Treatment is like a smoothie for your lips, packed with enriching ingredients like shea butter, jojoba oil and lysine. This luxurious blend of oils helps hydrate, soothe and protect, leaving your mouth feeling smooth and revitalized.

The skincare favorite is fragrance-free and non-sticky, so there's no drying or uncomfortable residue. You can expect to feel comfortable without a glossy mess, all day long. Plus, this product is the only lip treatment to gain approval by The National Eczema Association as its ingredients use non-artificial and food-grade flavors, so they don't cause inflammation or drying.

 

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The Tower28 "LipSoftie" Tinted Lip Treatment in "Red Bean Mochi" retails for $16 USD and is now available on the brand's website.

For more beauty news, check out our coverage of Gracie Abrams' look for Saturday Night Live and Jingle Ball.

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