Beauty

Emy Jay Taps Model Cyndi Wolfie for Its Latest Campaign

info@hypebae.com (Hypebae)  Tue, 22 Oct 2024  Hypebae

TikTok-viral hair accessory and haircare brand Emi Jay has officially dropped its latest product, the Halo Hair Oil, starring Cyndi Kimberly.

Joining the Angelstick and Dream Creme, this is the third haircare product that Emi Jay has launched in addition to its popular hair accessories. This hair oil is just as nourishing as it is shine-inducing; with ingredients that ensure shine and hydration like sweet almond oil, passion fruit oil, moringa oil and pink maca.

The mix of natural flower and nut seed oils is high in vitamins like E, A and D, minerals and fatty acids. You'll also find a tint of pink shimmer from the maca, making your hair super shiny.  If you've got strands that are more on the oily side, don't fret — this formula is non-greasy, allowing for quick absorption. Finally, when using this product you'll notice the reduction of frizz and smoother hair cuticles.

The brand has also released a short film in honor of the launch, which was recently posted on Instagram. Angelic and sweet, Kimberly enjoys an evening of self-care at a Los Angeles staycation before heading off to the brand's evening event with nothing but the hair oil in tow.

 

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A post shared by Emi Jay (@emijayinc)

The Emi Jay Halo Hair Oil retails for $38 USD and is available now, exclusively at the brand's website.

While you’re here, check out our coverage of the 19 beauty trends that defined fashion month.

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