Prada Beauty Has Officially Stepped Into Its New Era

Prada Beauty has finally dropped its anticipated skincare and makeup ranges.

The Prada Beauty skincare portfolio includes routine staples such as a serum, moisturizer and cleanser; while the color lineup features a range of chic eyeshadows in shades of brown, gold, orange and purple; along with a foundation and matte lipsticks. All of the product's packaging is equipped with Prada's signature triangle logo.

Prada Beauty's launch campaign challenged the relationship of beauty enthusiasts with makeup, asking the masses on Instagram, "Is brown the new red?" The brand tapped makeup artist Lynsey Alexander to spearhead its complexion innovations. "The whole idea is about enhancing, celebrating and empowering, rather than masking and covering," Alexander stated in a press release.

Prices for Prada Beauty range from $35 USD to $360 USD and are up for grabs via the brand's website. The brand won't formally launch as a standalone until January 2024.

 

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