Fenty Beauty Drops First-Ever Shade Matching Filter on TikTok

In a world of online shopping, picking the right shade of foundation is quite a daunting process. Thankfully, Rihanna's Fenty Beauty has found a way to eliminate your shade-matching woes with its first-ever #ShadeMatching Filter on TikTok.

Known for its vast foundation shades, the brand is taking the guesswork out of finding your perfect complexion shade in Fenty Beauty's "Pro Filt'r" Soft Matte Longwear Foundations, all from the comfort of home.

With the filter feature, you can visualize the foundation shade on your skin tone to find the color that suits you best. To get the most accurate results, the filter suggests using natural lighting before selecting the shades you want to try. You can select from light, light-medium, medium, medium-deep, and deep hues. Once you've chosen your range, the filter will bring up various shades within that range for you to try. After narrowing down your options, you can pick the shade you want to try and the filter will bring the color to your face so you can see how it matches your skin tone. This way, you can be confident that you're getting the perfect shade for your complexion.

Fenty Beauty "Pro Filt'r" Soft Matte Longwear Foundations retails for $40 USD and is up for grabs via the brand's website.

@fentybeauty Meet your new favorite way to find ya perfect foundation shade match… ?❤️‍? Now y’all already know #fentybeauty is always gonna do you right when it comes to gettin’ that complexion on ? Tap the link to try out our NEW #ShadeMatching filter & secure your perfect #ProFiltrFoundation ♬ original sound - Fenty Beauty

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