Paco Rabanne's Quiet Rebrand Includes the Launch of a Makeup Collection
info@hypebae.com (Hypebae) Mon, 03 Jul 2023 Hypebae
Renowned fashion house Paco Rabanne has stepped into the beauty space with the launch of its first-ever makeup collection.
The Puig-owned fashion and fragrance brand has appointed makeup artist Diane Kendal as its global beauty creative director, a newly created role. As part of their rebranding efforts, the beauty offerings will now be called "rabanne" in all lowercase letters. This move is part of the 60-year-old house's efforts to merge fashion and beauty and to reach a younger generation. The collection is split into four categories for the inaugural launch: "Eyephoria" for eyes, "Rouge Rabanne" for the lips, "Nudes" for complexion, and "Arts Factory," which includes next-level artistry-inspired products that are multi-purposeful.
Rabanne's beauty line keeps its futuristic appeal with glossy gold and silver metallic packaging, reflecting its signature style. Prices range from $20 to $40 USD, and the collection will be released gradually over the next year after debuting at Paris Fashion Week.
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