Sofia Richie Teased as K18's Newest Brand Ambassador

It's no secret that Sofia Richie has become one of our time's most popular "It" girls. Everyone is dying to know what products she uses, from Nudestix to Glossier. And now, she's even been chosen as the brand ambassador for viral haircare brand, K18. It looks like "Sofia Richie Hair" will be the next big thing.

The brand took to TikTok with a "guess who" video and a familiar voice in the clip saying, "We are with K18, my favorite brand." It's clear from the shape of the tresses alone that it is our beloved Sofia Richie. As a further tease, she posted a black and white playful photo to her Instagram, captioning the pic "Hey @K18." Richie has been very vocal about being mindful of what she puts in her hair. In a now-expired Instagram Story, she shared, "I'm picky about what I put in my hair, and clear this range made the grade."

Quite a few people have been turning to K18 as a replacement for Olaplex, especially in light of recent controversies. It seems that this haircare brand is quickly gaining popularity and becoming a go-to choice for many households. K18's products are backed by science, and they work to strengthen hair that has been damaged or weakened. The brand uses high-impact peptides that are currently very popular in the hair and skincare markets, which makes it a great choice for anyone looking to improve the overall health and appearance of their hair.

@k18hair K18 x ? …guess who! #k18hair #k18results ♬ original sound - K18 Hair

 

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