Kim Kardashian Soft Launches the Anticipated Rebrand of KKW Beauty
info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae
After closing down her KKW Beauty brand in July of 2021 to focus on her new venture, SKKN by Kim, Kim Kardashian is ready to bring back her fan-favorite products. And that's not all — there are rumors of the fragrance offerings returning, which may launch sometime in 2023.
Kimmy recently revealed on Twitter that she would be re-releasing her makeup brand later this year, assumingly either SKKN by Kim. She promised to include "all of your favs" but didn't disclose if it would be officially the name of the rebranding. Before the closing, KKW Beauty's contour sticks and nude cream lipsticks were crowd-pleasers among other makeup enthusiasts' must-haves.
It’s all dropping from SKKN
And will be all of the neutral amazingness you could ever want!
And fragrance dropping under skkn too!
Everything that’s just for your skkn and applied on the skkn will be all on our one site under the skkn brand— Kim Kardashian (@KimKardashian) June 23, 2023
According to her response to a recent question, the reality star also has some incredible fragrances in the pipeline. She has yet to provide any further details but advised that they'd be arriving in 2023 as well. She also shared that she wanted all of the offerings from the brand to be found in one place so fans wouldn't have to go to multiple websites for beauty products, so all signs are leading to the parent rebrand of SKKN by Kim.
Absolutely!!! I have some amazing fragrances coming also! All under skkn
I wanted there to be one site where you guys can get it all and not go to three places for beauty products. So anything that is applied to the skkn or helps to accentuate your skkn
Will be under the skkn…— Kim Kardashian (@KimKardashian) June 23, 2023
With all the new celebrity beauty brands popping up, it's easy to be skeptical about Kimmy's upcoming release. However, let me tell you from personal experience that whatever she puts out will be absolutely worth the wait. Trust me on this one.
Stay tuned for further news as the story develops.
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