Glossier Is Coming to Sephora in Early 2023
info@hypebae.com (Hypebae) Fri, 13 Jan 2023 Hypebae
Glossier is making moves as the Instagram-favorite brand is coming to a Sephora near you. The venture marks the female-founded company's first-ever retail partnership.
The millennial pink products are set to arrive in Sephora's Canada and US stores early this year, as well as online and on its app. "We know our customers are going to be beyond excited to find their Glossier must-have products online, the Sephora app, and in our stores, while unlocking all the perks of our Beauty Insider program has to offer," Artemis Patrick, Sephora’s EVP and global chief merchandising officer shares in a press release.
The beauty brand is loved for its iconic Boy Brow and cult-classic You fragrance, recently announcing plans to launch an aluminum-free deodorant later this month. A favorite amongst minimal makeup lovers, Glossier will continue to be available in its own brick and mortar stores and will be additionally opening up an additional location in Soho this year.
While rosy brand is a favorite among minimal makeup lovers, it has previously come under fire for reports of internal racism and discrimination. Founder Emily Weiss stepped down as C.E.O. in May 2022, but remains part of the Glossier family as executive chairwoman.
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