FRAMA Introduces Gender-Neutral Self-Care Line, "Herbarium"
info@hypebae.com (HYPEBAE) Thu, 14 Apr 2022 HYPEBAE
Copenhagen-based multidisciplinary design brand FRAMA has launched a gender-neutral collection of self-care goods dubbed "Herbarium" in partnership with Seoul-based creative studio Be My Guest.
The range is highlighted with woody and zesty tones in body and haircare goods, ranging from body wash and oil to shampoo and conditioner. The release serves as an extension of the "St. Pauls Apothecary Collection," which was introduced back in 2016.
The hand care lineup is comprised of a hand wash, hand lotion and hand cream, while the body care line features a body wash, body lotion and body oil. The formulas are infused with key notes of orange, juniper, rose and Ho wood.
"Herbarium is a verdant fragrance that brings together elements of traditional herbal medicine and healing with more recent notions about biodiversity and the importance of reconnecting ourselves with nature," FRAMA’s founder Niels Strøyer Christophersen says in a statement. "It’s a scent that transports me to a sweet and simple place and time, like running in the woods or playing in green fields of heather."
Peep the collection above and head over to FRAMA's website to shop the "Herbarium" line.
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