Sydney Sweeney Fronts Laneige's Revamped "Water Bank" Collection Campaign
info@hypebae.com (HYPEBAE) Sun, 03 Apr 2022 HYPEBAE
Laneige has teamed up with Euphoria's Sydney Sweeney to revamp its best-selling "Water Bank" collection.
"I'm so excited to partner with Laneige because we share the same love and obsession for hydration. I love how hydration is the focus in everything they create," Sweeney shared in a statement. "Every day I use the Water Bank Blue Hyaluronic Serum and Cream Moisturizer. I really like that I can go all day without my skin feeling dry or tight. Before a shoot or when my skin needs extra moisture, I seal everything in with the Water Sleeping Mask and apply their iconic Lip Sleeping Mask before I go to bed," she continued. "This routine has been a complete gamechanger for my skin. When it comes to my skincare journey, it took a while to find what truly works for me."
Aside from its new baby blue packaging, the range features upgraded forums infused with a new proprietary ingredient: blue hyaluronic acid, also known as blue HA. "Blue HA features molecules that are 2000 times smaller than the hyaluronic acid in the previous Water Bank formula, which means it’s absorbed faster and better for effective, next-level hydration you can really feel," the label shared. The cult-favorite Cream Moisturizer and latest hydrating Serum come with blue HA, which delivers extra hydration to the skin's moisture barrier.
Prived from $31 to $35 USD, the "Water Bank" range is now available via Laneige's website and Sephora.
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