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Kanye West Taps Controversial Designer Gosha Rubchinskiy as YEEZY Head of Design

In other news you didn't have down on your 2023 bingo card, Kanye West just announced that controversial designer Gosha Rubchinskiy is YEEZY's new Head of Design. Shared via X, Ye posted an official release which read, "YEEZY welcomes Gosha Rubchinskiy as its new Head of Design today. The arrival of this legendary Russian designer at Yeezy, the pre-eminent global brand in music and fashion, is a milestone in design history."The Russian designer also shared a statement on Instagram, confirming th...

info@hypebae.com (Hypebae) Thu, 14 Dec 2023 Hypebae
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I Describe My Style as Simple—These Are the Key Items I'm Wearing in 2024

I like effortless dressing without a lot of fuss. Although I would categorize my style as simple, I wouldn’t say it is basic—far from. I love a good basic, but as a whole, there is something timeless and elegant about a minimalist look. I stock my wardrobe with uncomplicated pieces, so during the grand rush of a weekday morning, I can pull together looks that look like a million bucks and can be styled seamlessly with each other in a variety of ways. A great knitwear piece goes with everyt...

Kristina Rutkowski Wed, 13 Dec 2023 Who What Wear
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Bhad Bhabie Stars in Heaven by Marc Jacobs' New Campaign

It's nearly the end of 2023 and clearly, Heaven by Marc Jacobs decided to go out with a bang. Off the back of campaign stars like Mia Khalifa, Ice Spice and Bella Hadid, the Y2K-inspired label just unveiled its newest team-up, joining forces with rapper and social media star Bhad Bhabie.Spotlighting a collaboration with New York-based fashion label, Barragán, the new campaign captures the pregnant artist atop a motorcycle, surrounded by vivid pink fumes. Alongside this being the campaign for He...

info@hypebae.com (Hypebae) Wed, 13 Dec 2023 Hypebae
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Digital Fashion Collaborations You Need To Know

Digital fashion is not only about gaming skins and filters but about experimenting with identity and nurturing creativity in unprecedented ways. While AI has had 2023 in a chokehold, from meme accounts to countless AI-generated collections, digital fashion's mission to create more sustainable and equitable style industries has simultaneously prevailed. Early adopters to the digital fashion space such as DRESSX and DRAUP continue to innovate into new mediums, collections and experimentation with ...

info@hypebae.com (Hypebae) Wed, 13 Dec 2023 Hypebae