"This brand is a joke," "I hate you," and "Is this supposed to be good?," are everyday comments on AVAVAV's social media account. In a world where online critique can be exaggerated and entirely misinformed, creative director Beate Karlsson chose to center these negative comments as the inspiration behind her Fall/Winer 2024 show.Upon entrance, guests were given branded plastic gloves and buckets of trash to throw at the models as they passed by while digital screens blasted nasty comments AVAV...

Every season, Milan Fashion Week show-goers eagerly anticipate SUNNEI's show concepts. From models sprinting down the city streets, to crowdsurfing, to being judged by the audience, the brand uses the runway medium not only to showcase its collection but to offer social commentary on the state of the industry.For Fall/Winter 2024, SUNNEI chose to let the models speak for themselves, literally. As each model entered the runway, recordings of the inner dialogue blasted through the speakers. Some f...

In GCDS' world, adults deserve toys, too. For it's Fall/Winter 2024 collection at Milan Fashion Week, the Italian label awakens cherished possessions of the past. Helmed by Giuliano Calza, the collection "Toys for Adults" comprises looks with Hello Kitty, Chucky and Dracula while the show invite offers a custom Polly Pocket with a tiny GCDS outfit.With its collection title, one might assume the show to be airy and light but Calza had other plans. Instead he chose to tell a story about transition...

Swedish design label CDLP just launched its new women's swimwear collection, forming part of its Spring/Summer 2024 offering. Developing a capsule collection of sports-inspired separates, the collection features a range of interchangeable, mix-and-match pieces in subtle tones of Black and "Panna Cotta" alongside a vibrant "Poppy Red."Drawing design inspiration from traditional men's loungewear staples, the collection prioritizes comfort and support through functional details like adjustable stra...