Bella Hadid Becomes New Face of Chopard
info@hypebae.com (Hypebae) Fri, 06 Sep 2024 Hypebae
After a slight hiatus, Bella Hadid has been back in full swing since the launch of her perfume brand Orabella and most recently, the appointment as global ambassador for luxury Swiss jewelry brand, Chopard.
"I have so much appreciation for Chopard's craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family," says Bella Hadid in a press release.
The match makes sense, as Chopard's DNA is an effortless elegance that Bella embodies, shown through her modelling career, attitude towards those around her and most recently through her own brand, Orabella. In addition to her wearing the brand on many occasions, including the red carpet at this year's Cannes Film Festival.
"Bella epitomises the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewellery stand for. We are excited about embarking on this new journey together," says Caroline Scheufele, Co-President and Artistic Director of Chopard.
This marks a new chapter for the jewelry house as it continues to craft exceptional pieces.
Click the gallery to see Bella as the new face of Chopard. In more jewelry news, catch up with Hatton Labs latest FW24.
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