Christina Ricci Is The Face of GANNI's FW24 Campaign

Did you wonder why GANNI didn't show at Copenhagen Fashion Week this year? Well, if you haven't heard, the brand will be making its debut at the upcoming Paris Fashion Week in line with the launch of its Fall/Winter 2024 campaign, "Who's That Girl?"

GANNI has chosen to feature the original Wednesday Adams actress, Christina Ricci to play the "GANNI Girl," which is played in three parts: The "Protagonist," "Free-Spirit" and the "Unconventionalist."

The "Protagonist" is the ultimate modern woman. The woman you see in movies girl-bossing her career and personal life, but smashing both. The "Free-Spirit" is confident, fun, flirty, adventurous but embraces unconventionality with modern womanhood and motherhood. The "Unconventionalist" is a cool girl. She's unexpecting and incredibly inspiring in her ways.

"I had so much fun with GANNI on set. Being able to play around with the characters and take a more humorous approach to the multi-dimensionall nature and many expectations of modern women was an interesting part of the campaign experience. With GANNI, there is a genuine celebration of individual women and their idiosyncrasies -- so as an actress, I really enjoyed bringing that to life in the campaign."

Click the gallery to check out more photos of Christina Ricci for GANNI.

In more GANNI news, find out more about the GANNI and New Balance revival of the T500s.

Click here to view full gallery at Hypebae