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Cou Cou Intimates Celebrates Earth Day In Style

info@hypebae.com (Hypebae)  Wed, 23 Apr 2025  Hypebae

Thai actress and filmmaker Prim Patnasiri takes Cou Cou Intimates on an Earth Day adventure.

Lensed in Patnasiri's favorite corner of the world, Koh Kood, the campaign follows the star on the "beautiful island located in the Trat province in the Gulf of Thailand. As a local, Prim often retreats from her home base in Bangkok to the crystal clear beaches of Koh Kood, where she enjoys free diving" and lounging in the label's celebrity-approved silhouettes," the press release stated.

Cou Cou Intimates, Earth Day, collection, lingerie, Thailand
Cou Cou Intimates, Earth Day, collection, lingerie, Thailand

Captured by Erika Kamano, the collection pictured is made from 100% GOTS Certified Organic Cotton, continuing Cou Cou's mission of sustainability. As always, the brand features "sustainably-sourced and completely compostable fabric," to reduce the impact of "our most disposed-of clothing items: our intimates."

Recently, Cou Cou Intimates expanded its cotton jersey line with a gorgeous baby pink color way, alongside grey and black. Take a look at the collection here.

In celebration of Earth Day, 100% of the proceeds from the holiday will be donated to the Women’s Earth Alliance. While you're here, dive into our advice column on upcycling. Elsewhere, Zendaya is larger-than-life in Louis Vuitton's new campaign.

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