Les Benjamins Takes Us to Seoul for SS25
info@hypebae.com (Hypebae) Fri, 04 Apr 2025 Hypebae
Les Benjamins, the Istanbul-based label, just launched its new Spring/Summer 2025 collection, titled "From a Thousand Miles Away, Unconditional Love." Taking inspiration from the unique bond between the people of Turkey and South Korea -- which developed during the Korean War in 1950 -- the new collection celebrates themes of courage, cultural exchange and unity.
As a result, the offering features military-inspired silhouettes revived with a modern twist and reimagined through fluid fabrics inspired by Korean hanoks. Elsewhere, the collection favors camo motifs and intricate jacquard patterns in a bid to represent empathy and unity. Spotlighting "the profound beauty of cross-cultural bonds," according to the collection notes, SS25 aims to bridge the gap between classic and contemporary.
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Speaking about his inspiration, founder Bünyamin Aydin says, "My first day in Seoul was unforgettable - I was eager to immerse myself in the city, experience its rich culture, and connect with its people. Those initial encounters were incredible, leaving a lasting impression on me. The moment I mentioned I was Turkish, their response was immediate: 'Oh, brother country!' It was deeply moving to feel that connection and hear more about our shared history—our brotherhood."
Aydin continues, "My time in Seoul deeply inspired this collection, which I present today as a tribute to the bond we share. When people wear these pieces, I want them to feel that connection—the unbreakable unity that transcends distance, a thousand miles away, yet bound by unconditional love. In today’s world, this sentiment holds even greater meaning: the ability to share love, no matter where we come from."
Take a look at the new Les Benjamins collection above and head to the brand's website to purchase the new styles.
In other fashion news, SHUSHU/TONG presented its FW25 collection at Shanghai Fashion Week.
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