Cou Cou's New Drop Is Pretty in Pink

Celeb-approved intimates brand Cou Cou adds two new colorways to its cotton jersey line.

Launching March 27, the intimates brand taps every bae's favorite colors, Baby Pink and soft Grey (yes pink pilates princesses, you read that correctly). The new campaign is creative directed by Jen Brill and features Cou Cou girls Alana Champion, Ch’lita Collins and Noor Mutsaers.

Included in the range are baby tees, pants, briefs and thongs -- and two new garments: the Rina Longsleeve and Petite Bra. The Rina Longsleeve "features bell sleeves, a dipped front and a delicate picot trim neckline," the brand shared. The Petite Bra champions comfort -- without compromising cuteness -- with a non-wired demi-cut silhouette. "The collection is available to shop on Cou Cou Intimates' website starting March 27, with the Rina Longsleeve releasing on April 3 and the Petit Bra launching on April 8."

The brand shared, "For much too long, women have had to choose between comfort and cuteness: feeling either comfy in multipack granny panties or sexy in stuffy underwire and stiff mesh—but never both at the same time. Cou Cou is here to change that. We believe that, as women, we feel our most beautiful when we’re our most comfortable, and that our most-worn undies should be our most-loved ones, too.

Featuring dainty design and romantic silhouettes, The Rina Longsleeve and Petite Bra are the newest offerings in Cou Cou's mission of comfort and self-care. "We hope to reflect the values of a new generation of women and provide an alternative to the outdated underwear-lingerie dichotomy. Because the truth is, we can be engaged and empowered in our daily lives, all while feeling beautiful—yesterday, today, and everyday."

Shop Cou Cou's new offerings on its website starting March 27.

While you're here, what happens when beauty fades? Take a look at Vial, the short film calling out toxic wellness culture.

Click here to view full gallery at Hypebae