Diesel Introduces Us to "The Houseguests" for SS25

Diesel's new Spring/Summer 2025 campaign is all about introducing you to its houseguests. Quirky, eccentric and unapologetically themselves, this vibrant array of people is showcased through a new campaign from Glenn Martens and art director Christopher Simmonds.

Referencing an archival Diesel campaign from SS94, the new visuals are lensed by Frank Le Bon, capturing "a range of absurdist scenarios" with a diverse cast. Encouraging the viewer to get to know their fellow housemates, the campaign suggests you "Enjoy, experiment, and express yourself," though "There is but one house rule: we get to watch."

As always, Diesel's sex-positive ethos shines through, promoting freedom and self-expression with every image. Depicting a "surrealist dinner party," the campaign captures guests driving cars through the living room, posing covered in spaghetti and awaiting leg waxing treatments in the "kitchen-turned-beauty-parlor." Spotlighting new season denim, moto jackets and trompe l'oeil lingerie, the campaign also showcases new curvy "Double D" bags, steel jewelry and sunglasses.

Take a look at the new Diesel SS25 campaign above and head to the brand's website to shop the new collection.

In other campaign news, Amelia Gray debuted Coperni's new collaboration.

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