Chantelle Lingerie Releases "Something More" Campaign
info@hypebae.com (Hypebae) Thu, 13 Mar 2025 Hypebae
French lingerie label Chantelle releases its first campaign in over 20 years.
Now available, the "Something More" campaign celebrates womanhood of all ages and 150 years of Chantelle. Known for its luxurious garments -- and bras that are always trending -- the brand is ready to reintroduce itself and its impact.
"We are in a time when many brands are built for fast exits, but Chantelle has been designed for longevity," says Guillaume Kretz, Global CEO and sixth-generation brand leader. "We don’t chase trends. We carry a legacy – one passed down through generations, proving that tradition and innovation can coexist. In an era of disposable fashion, Chantelle offers something different—something lasting. Something More."
The new collection places comfort and style at the forefront, without skimping on quality. Sonja Winthers, the US CEO of Chantelle, added: "This campaign is an opportunity to be more vocal, sharing our story in our own words, as a brand that honors its heritage while innovating and evolving."
"Something More" perfectly coincides with Women's History Month, a time to celebrate women's impact throughout history. "By reaching more women," Winthers continues, "driving organic engagement and accelerating sales, we aim to show that staying true to quality and design wins over time."
Shop the new campaign on Chantelle's website.
In other news, your March full moon horoscope is here. Elsewhere, The Marías announce new merch for their latest album, Submarine.
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