Everything ASHISH Had to Say This London Fashion Week Season

Joyful designer Ashish Gupta presented his Fall/Winter 2025 collection at London Fashion Week and honestly, we're still smiling. Reimagining the classic show space as a glitzy walk of shame, the venue was decorated with balloons, streamers and confetti -- preparing us for what was to come.

Immediately, unmistakably red sequins sashayed down the runway, followed by a slew of sequinned slogans reading phrases like "Not In the Mood," "Wow, what a sh*t show" and "Up yours." Somewhere along the line, these phrases became more politically charged, with one glittering vest reading the words "fashion not fascism" on the back, before unveiling a finale dress patchworked with words like "dolls," "visionaries" and "revolution."

@hypebae At today’s first show of the day, designer #AshishGupta had a LOT to say. From slogans like “fashion not racism” to “wow, what a sh*t show,” the campy, glitzy runway show was a sequinned affair with a diverse cast of party people