Chapter Two of the Beyoncé and Levi's Collab Just Dropped
info@hypebae.com (Hypebae) Mon, 24 Feb 2025 Hypebae
Levi's knows how to deliver standout collaborations, teaming up with powerhouse names like Stussy, sacai, ERL and New Balance in 2023 alone. The brand's campaign lineup is just as spectacular, featuring stars like Barbie Ferreira and Emma Chamberlain making appearances.
Last September, the denim label took to Instagram to share a teaser of its team-up with Queen Bey. Posting a cryptic graphic image of a horse and rider with a cowboy hat, Levi's tagged Beyoncé and captioned the post "INTRODUCING: A New Chapter."
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It was followed by the brand's 30-second ad featuring the singer, titled "Chapter 1: Launderette – Reimagined with Beyoncé." The video was set in a laundromat where the artist took off her blue Levi jeans, tossing them into the washing machine along with diamonds. Underneath, she revealed a simple white tee and underwear, capturing a fresh and stylish take on the Levi's 1985 ad, where a male model strips off his jeans and tosses them into a wash full of stones to get that perfectly rugged, stonewashed look.
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As expected, fans went to town in the comments, with one saying "me analyzing every single thing in this ad for act three clues and easter eggs" while another commented, "If Beyoncé is selling it... we're buying it."
Today, a new chapter in this thrilling campaign dropped -- introducing "Pool Hall." This latest installment reimagines the brand's 1991 advert, featuring Beyoncé in a high-stakes pool match against a seasoned pro. The campaign video showcases Levi's as timeless essentials with a modern edge and highlights how these pieces continue to evolve, inspiring self-expression and individuality with every wear.
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"Pool Hall" features the brand's "Ribcage Wide Leg" jeans, the "Braided Vest" and the "Spade Trench," --
each reimagined with custom embellishments that amplify the campaign's core themes of individuality and reinvention.
"There isn't another wardrobe piece that evokes comfort, modern elegance, classic Americana attire and nostalgia the way denim does," shares Beyoncé in the press release. "When I think of all those things, I think of Levi's." She continued, "For the second chapter in our collaboration we had even more fun in reimagining the denim-on-denim narrative, through the lens of a woman who can be sexy, bold and a fierce competitor, all at once. We wanted to celebrate the duality of grace and power."
Watch the campaign video above and stay tuned for more updates.
In case you missed it, take a look at our favorite collaborations from Fashion Month SS25.
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