Jisoo Tours New York City With Tommy Hilfiger

BLACKPINK member Jisoo has officially joined the Tommy Hilfiger family this season, starring in the brand's new Fall 2024 campaign. Captured amidst the hustle and bustle of New York, the campaign follows the K-pop star through the city's landmarks, showcasing her individual personality with a Tommy twist.

Spotlighting preppy classics from the Fall 2024 collection, Jisoo is pictured in seasonal staples like a camel wool coat, a Breton-striped cardigan and a classic denim mini skirt.

"Partnering with Tommy Hilfiger is a dream come true," said Jisoo in a statement. "I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy's latest collection blends femininity with a modern sensitivity -- that resonates deeply with who I am, " she adds.

Echoing that excitement is Tommy Hilfiger himself, who adds "JISOO is an undeniable force in the world of K-Pop. Her confidence, serenity, and powerful presence truly set her apart, showcasing a style that is uniquely her own. She is the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family."

Take a look at Jisoo in action for Tommy Hilfiger above and head to Tommy's website to purchase from the Fall 2024 collection.

In other news, GANNI and Barbour reunite for round three.

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