Join MELLER's "Miss Univ3rse" Pageant This Halloween
info@hypebae.com (Hypebae) Mon, 21 Oct 2024 Hypebae
Barcelona-based sunnies label MELLER is back with a bang this Halloween, presenting the first edition of its new "Miss Univ3rse" pageant which sees "beings from across the cosmos" competing for the ultimate crown. Moving away from traditionally-exclusionary pageants, this all-species offering gives everyone the chance to compete.
From categories like the galactic catwalk to the otherworldly abilities display, the multi-planetary talent show is one not to be missed. Celebrating the brand's new Halloween drop, the campaign spotlights four new models of its best-selling frames, each reimagined with a glowing orange hue.
Including the square-shaped "Ekon" and "Ayo" frames, the drop also includes the cat-eye-shaped "Bron" and rounded "Gamal," each complete with bright orange lenses that can also be worn all year round.
Take a look at the new Halloween campaign above and head to MELLER's website to shop the new styles.
In other spooky season news, take a look at our Halloween costume ideas inspired by SS25 runways.
Click here to view full gallery at Hypebae
