What Is a Pink Pilates Princess, Exactly?

Another day, another trend... and what's trending now? The 'pink Pilates princess.' This month, Spotify released its annual Spotify Wrapped and with it, a new crown-worthy title. If your year-end stats show a love for pop hits and uplifting anthems from artists like Sabrina Carpenter, Chappell Roan and Tate McRae, congrats -- you're now a member of this sparkly new club. Trendy, niche and pure TikTok girly energy, the pink Pilates princess isn't just a fad; it's a lifestyle.

-- Celine even launched its own pilates collection earlier this year.

While Spotify might have slapped a neon label on it, the pink Pilates princess concept is nothing new. It originated on TikTok around this time last year and has amassed 44.4 million posts to date. As an aesthetic, it revolves around a pastel-hued love affair with pilates, wellness and premium everything: athleisure, beauty products and accessories. It isn't hard to see why so many resonate with it.

@olafflee pink pilates princess grwm