As far as British perfumeries go, none is more iconic than Jo Malone London. From its elegant glass bottles and gorgeous cream-and-black packaging to its ever-expanding fragrance library, Jo Malone's perfumes have become synonymous with our special occasions—cherished moments to which we can return with just a single spritz. This potent blend of luxury and sentimentality is the reason Jo Malone has found its way into the hearts of people all around the world—which includes celebrities, beauty editors, and even royalty.
"Our scents are elegantly simple with an unexpected twist; pure and beautiful ingredients that are allowed to shine put together with something that shouldn't work but does," says Emma South, Jo Malone London's fragrance and lifestyle expert. "I love this slight irreverence in our creations. It all started with the basil in Lime Basil & Mandarin; basil as an ingredient was extremely unusual at the time, one that was normally associated with cooking, and a real surprise in a scent. Today, we continue to try to push the boundaries with our ingredients."
But which Jo Malone scents are the most popular? With more to choose from than ever before, we set about discovering the go-to perfumes of the stars, as well as which scents Jo Malone's devoted clientele (that's you) always come back to. Keep scrolling to discover the best Jo Malone perfumes, according to celebrities and the internet.
We've already talked at length about Rosie Huntington-Whiteley's beauty routine, but recently the model has gone on to discuss her favorite fragrances—one of which is Jo Malone London.
"Jo Malone London's Lime Basil & Mandarin is one of my favorite perfumes," Huntington-Whiteley reveals by way of video on her website, Rose Inc. "This is the fragrance my mother and grandmother always wore, and I find myself picking this up whenever I'm in need of a bit of comfort, or whenever I want to feel my mother and grandmother close. My mother lives in the UK, and I'm based in L.A., so whenever I find myself feeling homesick, this is what I pick up. It really has a kind of elegant, fresh, modern scent to it—all the things I'd describe my mum and grandmother as. This is the perfume that evokes some of the most special memories to me."
Customer review: "Italian summer escape captured in a bottle - this was the bright, summery scent I've been looking for but at the right price point. This scent combines the light citrus and fresh 'sunscreen' scent that most summer scents have to choose between when evoking the sunniest season." — Sephora customer
Although Meghan Markle had to become a lot more secretive about her beauty regimen when she adopted the title Duchess of Sussex, in a previous interview with Express, she revealed, "Fragrance is my favorite thing—so much so that if I leave the house and I don't put any on, I'll turn around and go back home. I love Wild Bluebell by Jo Malone."
Customer review: "This scent smells amazing. I like how this can be used in the day time or night time as well as summer or winter." — Sephora customer
Poppy Delevingne is the ultimate Jo Malone fangirl and rotates between several floral scents. Her go-to, however, is undoubtedly Red Roses. Plus, how pretty is the pale-pink hue?
Customer review: "This perfume has become my signature scent since I first sniffed it at a Sephora store. It smells heavenly and unforgettable. Will definitely repurchase again and again." — Sephora customer
If you ever wondered which perfume Victoria Beckham likes to wear, then you'll be pleased to hear that Jo Malone London appears heavily in her rotation. Her go-to scent is said to be the brand's Grapefruit Cologne. The epitome of uplifting, the scent is also cut with rosemary, peppermint, and pimento, adding to the fresh feel of the fragrance.
Customer review: "I have been using this fragrance for more than 25 years. It is THE fragrance if I want a grapefruit scent" — Sephora customer
When we consulted Jo Malone London, they revealed that Rosie Huntington-Whiteley's favorite fragrance, Lime Basil & Mandarin, which launched back in 1999, is still proving as popular as ever—but which other perfumes are continuously in demand?
Pomegranate Noir has been a firm favorite since its release in 2005, but over the years, Jo Malone has seen English Pear & Freesia and Peony & Blush Suede rise up through the ranks to become almost as iconic.
Customer review: "I was totally mesmerized with this fragrance, and could not wait to order it. I adore it and can see myself wearing it for the rest of my life (so do not discontinue it!!) There is a warm, slight spice undertone, and the smell of woods, but really, it is hard to describe it and do it justice. It is that complex. I adore it." — Nordstrom customer
Customer review: "The first spray leans more feminine floral, but that dry down is what got me. After it settled on my skin it turned into a light/soft unisex scent due to the suede note. Overall, a beautiful fragrance with great silage. I love wearing it during the warmer months." — Sephora customer
Customer review: "If you want to smell fresh and fruity then this is the best scent. It’s not too sweet and has a perfect balance of freshness. I want to smell like this from head toe!!" — Sephora customer
Needless to say, the Who What Wear UK team also boasts a few Jo Malone fans. Here, editor Emma Spedding and I each reveal our two favorite Jo Malone London perfumes.
"In addition to Wild Bluebell, Meghan Markle has also professed her love of Wood Sage & Sea Salt, and I can totally understand why. Escapism in a bottle, whenever I wear it, I feel instantly transported to windswept shores, which has been very useful during lockdown." Customer review: "Wood Sage and Sea Salt is an awesome; fresh, subtle mood... A gender-less scent. Perfect for the office, and everyone will tell you how good you smell, even if you can’t strongly smell it on yourself... I promise, it lingers. That’s the beauty of it!" — Sephora customer
"This has to be my all-time-favorite Jo Malone scent. From the Intense Collection, the jasmine sambac is delicate but has staying power like you wouldn't believe. It's so versatile that I can wear it during the day or after dark." Customer review: "This is such a beautiful, sophisticated fragrance that lasts. I have had women and men stop me to ask what scent I am wearing. I tell them. I just love this fragrance, as I do all of my Jo Malone." — Jo Malone customer
My first-ever Jo Malone London fragrance was Nectarine Blossom & Honey, which I always end up coming back to. Yes, it's sweet, but not sickeningly so, and it layers beautifully with every other Jo Malone fragrance I've tried it with. Customer review: "This reminds me of a farmer's market. Extremely fresh fruity and a touch of sweetness. It is on the lighter side so great for someone who doesn’t want to overwhelm the room. Beautiful scent." — Sephora customer
Jo Malone London's Cypress & Grapevine has only just been released as part of its latest collection, Lost in Wonder, but upon the first spritz, I knew it would instantly become one of my favorite perfumes. The scent of the Cypress trees gives it a freshness I haven't smelt in other woody fragrances, and that's exactly why I love it. Customer review: "I absolutely love cypress and grapevine. I've been looking for a fragrance that I can call my signature scent and I've finally found it! Beautifully woody and masculine. After wearing this for the first time in my office I received 2 compliments." — Jo Malone customer
This post originally appeared on Who What Wear UK. It was published at an earlier date and has been updated.
