Selena Gomez Fronts PUMA's New Cali Star Campaign
info@hypebae.com (HYPEBAE) Wed, 27 Jan 2021 HYPEBAE
PUMA has enlisted Selena Gomez to introduce two new versions of the footwear brand's Cali sneaker, the Cali Star and Cali Star Metallic. Gomez, who is a brand ambassador for PUMA, models both shoes against a beachy background.
The Cali Star is a low-profile sneaker constructed of a bright all-white upper and rubber midsole. Subtle PUMA branding is embossed in gold at the eyestay, adding a touch of shine. The Cali Star Metallic takes a more dramatic approach with a silver, PUMA-branded heel piece that wraps around the back of the midsole. Silver deubrés complement the high-shine shoe.
PUMA's Cali Star and Cali Star Metallic retail for approximately $96 USD and release at the PUMA website on January 28.
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