Beauty

Isamaya Ffrench Drops Highly-Anticipated "Core Collection" Makeup Line

info@hypebae.com (Hypebae)  Mon, 03 Feb 2025  Hypebae

Isamaya Ffrench is finally giving the public what they've been waiting for and releasing more makeup — in fact, she's dropping an entirely new range.

The "Core Collection" will replace Isamaya Beauty's past launches and focus on building a foundational routine that seeks to redefine the makeup industry as a whole. Each product is fortified with skincare and high performance, fusing artistry and the sculpting formulas fans of the brand know and love. You can expect to see continued innovation in this collection, with forward-thinking ingredients and multi-functional designs that push the boundaries of what's currently available in the beauty industry.

The new makeup line features twelve new products with an expansive range of inclusive shades that deliver that Isamaya feel, with added nourishing and hydrating skincare benefits. Within the range, you'll find a Colour Correcting Serum, Sculpting Stick, the "Skin-Enhancing Duo" (a blush and highlighter compact), "Lips Metal" Lip Balm, Lip Liner, "Five Point Lift" Highlighter, "Liplacq" Gloss, "Hyaluro Lip" Plumping Gloss, "Microbial Gel" Primer, Mascara and "Face Glaze" Skin Highlighter and Tint.

"The 'Core Collection' represents what the future of beauty means to me," Ffrench said in a press statement. "This line of skincare-infused makeup products, housed in strong and timeless chrome packaging are the tools for anybody who wants to feel empowered in the truest version of themselves."

The products in Isamaya's "Core Collection" retail between $28 USD and $44 USD and are now available on the brand's website, as well as on Sephora starting February 10.

While you're here, check out our favorite beauty looks from the Grammy Awards.

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