What is Unrecognizable Makeup? The New Tiktok Trend, Explained

With a potential farewell to TikTok in the United States, we're soaking up the platform's most exciting feature — the makeup tutorial. One particular trend taking over our "FYP" page is the "unrecognizable" challenge. The goal is a dramatic transformation that'll make you look like a completely different person, with the help of cosmetics. It's all about that over-the-top, yet surprisingly subtle glam — a vibe reminiscent of 2016's dramatic liquid liner and eyeshadow combo, plus the "baking" powder technique. Here's how to achieve this high-key glam, straight from creator Nicki Andrea.

@nicki_andrea I call this my “you’re not ugly, you just need to try unrecognizable makeup” tutorial