Cult Gaia Enters the Fragrance Category with Three New Scents

Cult Gaia, the fashion and accessories brand known for its abstract and mechanical clothing, has made its foray into the beauty world, launching three new fragrances. Each created with earthy elements such as rich woods and resin, each perfume is meant to feel botanical. "Mast," "Noor" and "Zan" are all intoxicating scents that provoke feelings of nature.

The fragrances' bottles are meant to mimic circles, which to the brand represent infinity, the earth and the sun. Two bottles can come together and create a circle, a way for customers to play and interact with the different scents.

"The way I feel about great pieces, is the same way I feel about scent, it’s the fifth layer and enhances every moment," said Cult Gaia founder and creative director, Jasmin Larian Hekmat in a press statement. "The same way I want our customers to remember their life moments through our clothes and accessories is what I want them to have with our fragrances. An exclamation point to their core memories, now also enhanced by our fragrances. I love layering all three together."

Cult Gaia's inaurgal trio of fragrances retail for $228 USD and are available now on Cult Gaia's website.

For more beauty news, check out our coverage of Angelina Jolie as Tom Ford's newest beauty ambassador.

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