Topicals Taps Flo Milli For The Release of Its New "Faded" Bar

Topicals, the beauty brand known for its innovative approach to skincare, is expanding into the body care category with the launch of its new Faded Brightening & Cleansing Bar. Completely fragrance-free and non-bleaching, the brand's latest product release is set to transform the way you cleanse your skin. The campaign features rapper Flo Milli and models Nao and Sukii Baby, set to the scene of a classic, Californian car wash.

The "Faded" Bar combines a powerhouse of ingredients including kojic acid, vitamin C and azelaic acid to tackle dark spots,  sun damage and post-blemish marks. Enhanced with niacinamide, shea butter and glycerin, it promises to cleanse deeply while maintaining the skin's hydration.

"Our goal with the Faded Brightening & Cleansing Bar was to create an effective yet gentle solution for those struggling with hyperpigmentation and discoloration," says the product development team at Topicals in a press statement. "We believe this new addition will significantly improve our customers' skincare routines, offering a brighter, more even complexion without compromising skin health."

For optimal results, use the "Faded" Bar daily. Apply to damp skin, lather and let it sit for one minute before rinsing.

Retailing for $28 USD, the Faded Brightening & Cleansing Bar is available now via the brand's website and will be available at Sephora beginning September 3.

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