PUMA's New Palermo Is Officially Rosé-Approved

Off the back of the news that BLACKPINK's Rosé is PUMA's newest global ambassador, the K-pop star makes her official campaign debut, spotlighting the new PUMA Palermo Vintage.

Captured wearing the signature low-top silhouette, Rosé's campaign takes her to the streets of Seoul as she spotlights colorways like "Cobalt" and "Black." Crafted with bright, playful hues, the new Palermo boasts a classic terrace gum sole and suede detailing.

Pairing the Palermo with "stadium-inspired" looks, Rosé showcases her distinctive style and a taste of what's to come as she continues her relationship with PUMA. Centering around the brand's "Rewrite the Classics" program, the partnership will see the artist spotlighting PUMA's most timeless silhouettes, introducing them to a new generation of footwear fans.

Take a look at Rosé in action above, and head to PUMA's website to purchase the new Palermo Vintage.

While you're here, check out the latest release from Melissa and TELFAR.

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