Troye Sivan Is Rabanne's New Global Makeup Ambassador
info@hypebae.com (Hypebae) Mon, 08 Jul 2024 Hypebae
Just one year after launching its official beauty collection, Rabanne has announced GRAMMY-nominated singer and actor Troye Sivan as its new Global Makeup Brand Ambassador. The announcement follows the release of Sivan's "Rush" music video, in which he wore clothing by Rabanne, alongside his appearance at the recent Spring/Summer 2024 Rabanne show, wearing the latest collection's designs and makeup.
Sivan is set to make his official debut in a new campaign for Rabanne NUDES, a new beauty collection inspired by the fabrics of La Maison. Crafted with innovative makeup textures designed to get the skin camera-ready, the collection will be showcased by the artist and captured by Louise and Maria Thornfeldt.
"I've always been attracted to Rabanne’s effortless vibe. I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine," Sivan says of the partnership.
Take a look at the official announcement image above and stay tuned for the NUDES campaign dropping soon.
While you're here, check out Amelia Gray in the new Balenciaga campaign.
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