As a beauty editor, I spend countless hours every day attempting to understand the nitty gritty, scientific sides of the products I'm testing, reviewing, and hopefully recommending to my readers. To completely understand a product, it's imperative that I'm able to break down the ingredients; in hopes of eventually coming to an appreciation for the unique qualities that set it apart from all others. This process (what I've affectionately dubbed as the "deep dive") is especially beneficial when I'm comparing a number of similar products that possess a similar feature. This time around, I'm taking a look at 13 of the highest-rated mascaras using water-based formulas to deliver major length and volume.
When it comes to mascara, there are two main types oil-based and water-based. Oil-based mascaras are typically crafted with natural oils such as mineral oil, castor oil, and carnauba wax in addition petroleum distillate which can contribute to skin irritation. While oil-based mascaras are often celebrated for being water-proof, long-lasting, and smudge-resistant, they're not ideal for individuals with sensitive skin or eyes. Water-based mascaras, while not water-proof, are normally somewhat resistant to some degree and are chemical-free; making it the best option for people with sensitive skin or allergies. Water-based formulas are also easy to remove with minimal effort.
I reached out to Global Head of Artistry at Stila Cosmetics and Celebrity Makeup Artist, Charlie Riddle, for his expertise on finding the best water-based mascara. Riddle, who's created looks for everyone from Winnie Harlow and Chloe Bailey to Dove Cameron and Charlie D'Amelio, is no stranger to endless mascara options. "Aqua (water) will always be the main/first ingredient to look out for. What to avoid would be any mascaras that have oils," he says. The makeup artist mainly uses two water-based mascaras on his celebrity clientele: Stila's Huge Extreme Lash Mascara and Lancôme's Lash Idôle Lash-Lifting Volumizing Mascara. "This is my go-to mascara! I love the volume it gives, and each coat gives a significant increase of volume. It wears so well throughout the day and doesn’t get flakey," Riddle says of the former.
Now that you know what ingredients to look for in your water-based mascara formulas, you can shop confidently equipped with knowledge. Below, you'll find a selection of products that are Who What Wear beauty editor approved (complete with helpful pros and cons). If this story is enough to encourage switching from team oil-based to team water-based, I will have done my job well. Happy scrolling!