NewJeans Is the Newest Face of Coca-Cola

NewJeans has signed yet another brand deal -- this time with Coca-Cola.

Since their debut, the K-pop quintet has garnered much attention both in South Korea and globally, going viral for their hits like "Hype Boy" and "OMG." With their popularity, the musicians have signed multiple brand deals, from individual ambassador partnerships (Danielle for Burberry, Minji for Chanel and Hanni for Gucci, just to name a few) to collective deals with Levi's and McDonald's Korea.

Continuing their venture into the food and beverage world, NewJeans revealed a campaign image starring Hanni, Minji, Haerin, Danielle and Hyein promoting Coca-Cola Zero, marking the beginning of the partnership. In addition to the visuals, the group's label ADOR shared that the band is working with Coca-Cola's Coke Studio to launch a music collaboration.

Take a peek at the campaign above and stay tuned for more releases from NewJeans x Coca-Cola.

 

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