Kay Ali's New Perfume Is A Sweet Symphony of Scents

After the success of its TikTok-viral pistachio scent, Kayali just announced that they're dropping another new launch that'll excite your sweet tooth. Created by Mona Kattan, the brand is introducing "Yum Boujee Marshmallow," the latest addition to its beloved "Yum" collection. Designed to evoke the feeling of indulging in your favorite desserts, this fragrance is for those who crave decadent perfumes.

"Yum Boujee Marshmallow" is a luxurious, mouthwatering scent that brings together an irresistible blend of sugary pink marshmallow, creamy whipped vanilla and fresh strawberry notes. The inspiration behind this fragrance is deeply personal to Kattan — the hero note of pink marshmallow was chosen because her husband, Hassan, lovingly refers to her as his "marshmallow" due to her sweet, comforting scent.

"Yum Boujee Marshmallow" is a well-balanced scent that combines fruity, floral and gourmand elements for the ultimate sweetness. Its top notes are pink lady apple, Italian lemon, freesia and nectarine blossom while its heart notes are orange blossom water, pink marshmallow, strawberry and coconut flakes. Finally, this decadent fragrance's scent lingers the longest with base notes of whipped vanilla, raspberry sugar, pink musk, ambrox and the brand's signature accord.

For the best experience, Kattan recommends spraying this fragrance on your pulse points, such as the wrists, behind the ears and the neck for a longer-lasting scent. To enhance the fragrance, try moisturizing your skin before application. Another tip from the founder that is to spray some on your towel before drying off your hair or your hairbrush for a subtle, delicate diffusion.

Kayali's "Yum Boujee Marshmallow" Eau de Parfum retails for $138 USD and is now available on the brand's website and Sephora.

While you're here, check out our interview with Sophie Wilde, who stars in LOEWE's new fragrance campaign.

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