FENDI's New Fragrance Collection Is a Family Affair

Scent has the unique ability to evoke emotion and spark heartwarming memories for both the wearer and those around them. But for the famed fashion house of FENDI, perfume is now a family matter, too. The brand's debut collection of fragrances is inspired by and pays tribute to the Maison's key members.

The collection starts with a perfume, dubbed "Casa Grande," inspired by the matriarch, Adele Casagrande. It was she and her husband, Edoardo Fendi, who started the brand in 1925 with the opening of their fur and leather goods shop in Rome. The scent captures the essence of their start combining notes of vanilla, tonka bean and leather.

Next is "Dolce Bacio," inspired by their daughter, Anna Fendi. The third fragrance, "Perché no," is dedicated to Silvia Venturini Fendi, the creator of the iconic Baguette and Peekaboo bags.  Her daughters, Leonetta Luciano Fendi and Delfina Delettrez Fendi inspired "Ciao amore" and "Sempre mio" respectively. The pair of scents are described as warm and sweet, both mixing orange blossom with a deeper note like cedarwood. "La Baguette" is dedicated to Delettrez Fendi's twin sons, Tazio and Dardo Vascellari Delettrez Fendi.

Breaking with the family theme, but keeping it ever so on-brand, the final fragrance "Prima Terra," is inspired by Kim Jones, the brand's creative director. It's inspired by his childhood memories and pays tribute to Southern and Eastern Africa with notes of rosemary and moss.

FENDI's new fragrances will launch on June 20.

For more beauty news, check out our coverage of the top five beauty products international DJ Uncle Waffles uses before getting on stage.

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