Beauty

Beauty Trends That Will Rule 2024, According to the Experts

info@hypebae.com (Hypebae)  Thu, 28 Dec 2023  Hypebae

Let's face it: Who doesn't love being ahead of the curve, especially when it comes to beauty? Over the past few years, thanks in part to our newfound love of multi-step skincare routines, trends in beauty have rapidly evolved.

From emerging brands growing in virality to an increase in "tweakments" among Gen Z, it seems that 2024 is set to level up in beauty, skincare and haircare. If you're looking to get the scoop on the beauty trends that are poised to shape 2024 -- far away from tiny mic forecasters on TikTok --  then we've got you covered.

Below we speak to Olivia Houghton, Deputy Creative Foresight Editor at The Future Laboratory and Kelly Saynor, Clinical Director and Founder of Medica Forte, to get the real 411 on beauty in 2024.

What can we expect from the Haircare space?

@heycarra What’s ur fav protective hairstyle atm? Let us know in the comments (it can be one we didn’t include in the video!)