Louis Vuitton has named Squid Game star Hoyeon Jung as its newest global brand ambassador, joining global K-pop group BTS. The deal comes after the model's successful acting debut in the Korean Netflix show, which has become one of the streaming giant's most popular titles."I'm honored to kickstart my acting career with Louis Vuitton, which I've worked with throughout my modeling career. I'm looking forward to the partnership as a global ambassador for the brand," Jung shared in a statement. Nic...

Back to being partially physical for the first time since the pandemic broke out, the Spring/Summer 2022 Fashion Month closed with a number of spectacular shows in Paris. Exploring new formats and themes, some of the industry's biggest players wowed the fashion crowd with new looks and trends that many can't wait to wear next year.Balenciaga took the unconventional route and showcased its collection through an episode of The Simpsons. Chanel celebrated the '80s and '90s with logo swimsuits, whil...

Founded in 2015, Amsterdam brand The New Originals has been dedicated to producing long-lasting performance clothing. For its latest collection, the label has teamed up with Athene Club -- a UK-based female-oriented space and hiking club -- to create a range of technical and outdoor-focused silhouettes."We both hope for the space to grow bigger than us because we know there’s more of us that just want to be outside," The New Originals comments on the collaboration in a press release. Standout ...

Rihanna is set to expand her fashion empire by opening physical stores for her Savage X Fenty lingerie brand.In a recent interview with Bloomberg, the brand's chief marketing and design officer, Christiane Pendarvis, shared that fans can "absolutely see some stores in 2022" in the United States. Rih is also considering setting up shops in Europe, however, nothing has been confirmed as of writing.Since its founding in 2018, the brand has focused on its e-commerce platform and launched a number o...