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Prada SS25 Literally Turned Doomscrolling Into Fashion

"We exist in an era of extreme information, immersed in a constant stream of content," read the show notes for Miuccia Prada and Raf Simons' Spring/Summer 2025 Prada collection. "Our consumption of the infinite panorama offered by the internet is driven by algorithms and finite sequences of instructions that circumscribe the decidable, through logic in a fundamentally illogical world." And don't we know it.In an age where we all practically live on TikTok, Prada and Simons explored familiar terr...

info@hypebae.com (Hypebae) Fri, 20 Sep 2024 Hypebae
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Loro Piana’s Linen-Infused SS25 Collection Is a Textural Delight

This year, Loro Piana has been commemorating its century-long legacy through a contemporary reimagination of its classic silhouettes, material blends, and craftsmanship techniques in various collections. As it builds on this heritage focus, the luxury Italian maison unveils a plush and textural Spring/Summer 2025 range where one particular material plays the starring role: linen.A seasonal favorite in Loro Piana’s portfolio, linen has widely contributed to its renowned reputation in fine fabri...

info@hypebae.com (Hypebae) Fri, 20 Sep 2024 Hypebae
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Moschino SS25 Was a "Piece of Sheet"

The Spring/Summer 2025 womenswear collection from Moschino technically marks creative director Adrian Appiolaza's third runway show; his second womenswear collection after a well-received menswear show in June. But in a way, it is his first full women's show, having taken over from the late Davide Renne for AW24 just weeks before the show.Still, Appiolaza has proven that he can infuse the brand with a playful, lighthearted charm, matching its camp and surrealist flair while maintaining a sense o...

info@hypebae.com (Hypebae) Fri, 20 Sep 2024 Hypebae
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Gucci SS25 Will Make You Obsess Over ‘60s Style and Jackie Kennedy

Gucci's creative director Sabato de Sarno who joined in January 2023, drew inspiration from the swinging '60s for the brand's Ready-To-Wear Spring/Summer 2025 season shown at Milan Fashion Week.In the show notes, de Sarno shares how "a year later, this collection shows an accomplished journey of construction. A casual grandeur that takes shape through my obsessions -- tailoring, lingerie, leather and '60s silhouettes, all combined with the tireless exploration of the heritage of this brand and ...

info@hypebae.com (Hypebae) Fri, 20 Sep 2024 Hypebae