Juicy Couture is transporting us back to the 2000s with the launch of its brand-new "The Icons" collection. Embracing the era of the slogan tee, the collection draws on the celebrity socialites of the early 2000s, paying tribute to the iconic slogans that make up pretty much every meme we're using in our photo dumps these days.Influenced by pop culture icons like Britney Spears and Paris Hilton, the collection harks back to a time of "Dump Him" tees and "Stop Being Poor" tanks, designed to sprea...

The dynamic South Korean footwear and accessories brand YIE YIE has now officially launched in the United States.Founded in 2020, the innovative brand is the sister label to YUUL YIE, delivering futuristic crescent-shaped handbags, dainty ballet flats, demure Mary Janes and sophisticated mules that even Carrie Bradshaw would approve. The Seoul-based brand looks to the '90s and early aughts for inspiration, weaving American and Japanese movies into its designs for a nostalgic and familiar aesth...

Paris-based brand Maje has just unveiled its sophomore collaboration with illustrator Jiayi Li, revealing an assortment of vacation-ready clothing blooming with vibrant florals. Following her 2022 Chinese New Year collection, Li infuses her Chinese heritage with Maje's undeniably French flair, presenting a thoughtful yet effervescent mélange of garments.Li's poetic design decorates sunset-toned blouses, alongside white button-down shirts suitable for beach strolls at dusk. Metallic ombre one pi...

Nostalgia core is at an all time high, with a rise in Y2K silhouettes across emerging brands and luxury staples. Whether it be slim office siren glasses and sleek capris or leopard print and French tips, early aughts trends are undoubtedly experiencing a resurgence.Although the decade delivered iconic fashion, it also revealed an obsession with thinness. The rise in Ozempic use and the return of the Y2K and heroine chic adjacent aesthetics is no coincidence. Before body inclusivity became mains...