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MELLER Takes Us Back to the Office in Style

Spanish sunglasses label MELLER is back with a bang for 2025, launching an all-new campaign that takes inspiration from our return to work after the festive break. Tapping UK-based content creator Alicia Roddy, the new campaign redefines her as MELLER's new CSO (Chief Stylist Officer) to make its new collection more stylish than ever before.Inviting us into an all-new MELLER-verse, the new release captures officewide antics like chair racing and chaos in the cubicles, all the while showcasing th...

info@hypebae.com (Hypebae) Tue, 14 Jan 2025 Hypebae
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Beabadoobee Stars in the Latest Campaign From GUESS JEANS

GUESS JEANS and its creative director, Nicolai Marciano, just launched their newest campaign for 2025, tapping three of the U.K.'s biggest cultural innovators as their muses. Featuring singer-songwriter Beabadoobee, poet and model Kai-Isaiah Jamal and musician Gene Gallagher, the new campaign is lensed by photographer Rafael Pavarotti.Featuring classic black and white portraits, the new campaign sees GUESS talent spotlighting pieces from the new GUESS JEANS collection, with each piece crated usi...

info@hypebae.com (Hypebae) Tue, 14 Jan 2025 Hypebae
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Betsy Johnson Styles Natasha Zinko Pre-Fall 2025

Off the back of Natasha Zinko's unique Spring/Summer 2025 showcase, "PLASTIC," the London-based designer has evolved her 2025 vision with a new Pre-Fall collection lookbook. Styled by Betsy Johnson, a long-term collaborator of NZ, the new collection comes to life through a distinctive lookbook that continues Zinko's exploration of the "botched" garment.PF25 sees deconstructed hoodies reassembled, and elevated with off-kilter details like diagonal zippers and inside-out silhouettes, while busines...

info@hypebae.com (Hypebae) Mon, 13 Jan 2025 Hypebae
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Prada Promotes Ocean Literacy With National Geographic

Prada is teaming up with National Geographic CreativeWorks for a third time, exploring the origins of its ongoing Prada Re-Nylon initiative. Through four documentary films, each featuring actors Benedict Cumberbatch and Sadie Sink, the new series also features SEA BEYONDers, Goodwill Ambassadors of the project, Valentina Gottlieb and Giovanni Chimienti and local National Geographic experts.Since 2019, Prada Group has been a part of the SEA BEYOND educational program, raising awareness of ocean ...

info@hypebae.com (Hypebae) Mon, 13 Jan 2025 Hypebae