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Y-3 Plays With Nature and Decay for SS24

adidas and Yohji Yamamoto continue to push boundaries and set new standards for fashion with the release of Y-3's Spring/Summer 2024 collection, "Contra-Natural."Inspired by the oxidation process and nature's inevitable ascension over technology, the two formidable creative forces come together to create a brave new world. Introducing new colors, "Clay Brown," "Mesa," "Shadow Red" and "Mint," Y-3 incorporates its tried and true neutral shades to deliver garments that are futuristic in their desi...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae
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Play the Course With PXG's All-New Gen6 Golf Clubs

For PXG, the difference is all in the swing. PXG partnered with Hypegolf Invitational, joining this year’s country club experience at the Sand Canyon Country Club in Santa Clarita, California. The activation gathered L.A. locals and members of the Hypegolf community to partake in a day of spirited skills challenges while testing out the latest in golf-related gear, hardware and fashion. PXG’s onsite activation at Hypgeolf Invitational introduced guests to the label’s Summer 2023 Apparel...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae
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Marc Jacobs FW23 Reimagines Menswear for Women

Marc Jacobs is throwing gender roles out the window with its Fall/Winter 2023 runway collection, updating menswear for more feminine silhouettes.Garments are expertly tailored to balance strength with elegance, resulting in a mélange of artfully crafted dresses, formidable suits and lingerie-inspired pieces. The brand effortlessly plays with proportions, offering generously cropped frocks, arriving in dainty white lace, alongside dazzling sequins. The female form is celebrated as intimates are ...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae
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LOEWE Looks at Life From a Bird's Eye View for SS24

Jonathan Anderson takes LOEWE to new heights, playing with proportion and scale for its Spring/Summer 2024 runway show.Using renowned sculptor Lynda Benglis' monumental works -- Crescendo, Bounty, Amber Waves, Fruited Plane and Knight Mer, LOEWE delivers an artful display, zooming in on garments' most minute details. Swaths of fabrics are transformed into tops as oversized squares of pink and blue silk are punctured with pins. Metallic knots cover torsos, while suede smocks flow seamlessly into ...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae