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The Hypebae Best: Top Fashion Brands, Emerging Designers and It Items of 2024

Another year has passed which means another opportunity to look back on 2024's biggest brands, it items and most memorable fashion moments. As a result, we're back with a new instalment of our annual series Hypebae Best, where we round up some of the biggest brands, designers and collaborations in fashion this year, according to our editors.This year, we kissed "Quiet Luxury" goodbye and instead paved the way for trends like animal print and electric blue to take center stage, while changing fo...

info@hypebae.com (Hypebae) Fri, 13 Dec 2024 Hypebae
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JW Anderson Celebrates Luca Guadagnino's 'Queer' With New Capsule

Jonathan Anderson and the world of film have always been inseparable. Take JW Anderson's Howl's Moving Castle collection or the outfits in Challengers, for example, and it's not hard to see that film plays a huge part in inspiring this London-based designer.In celebration of the release of Queer, a new adaptation by Luca Guadagnino which features costume design by Anderson, the designer has created a capsule collection that tributes the film's core motifs, themes and central imagery. The coll...

info@hypebae.com (Hypebae) Thu, 12 Dec 2024 Hypebae
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Latto and Sha'Carri Richardson Invite You to "Big Mama's Mini Market"

Drake's NOCTA label just dropped its newest campaign starring Latto and Sha'Carri Richardson. Celebrating the new Tech Fleece collection and "Love You Forever" Nike Air Force 1s, the vibrant campaign invites fans into "Big Mama's Mini Market" and "Mama's Salon" this holiday season.Offering a one-stop shop for any last-minute madness, the market offers fresh manicures, fresh mangos and fresh kicks, just in time for Christmas. "Last minute gift shopping a disaster? Not at Big Mama's," Latto is hea...

info@hypebae.com (Hypebae) Thu, 12 Dec 2024 Hypebae
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Cult Gaia Goes 5D With Its New Raxxy Collaboration

Cult Gaia has levelled up its collaborations this year, including the 35-piece collab with GAP. Now the feminine, LA-based brand is teaming up with Raxxy -- an independent luxury down jacket brand, merging traditional Chinese culture with cutting-edge fashion innovation. Raxxy's designs transcend mere outerwear -- they're a stunning fusion of art, mathematics and fashion, offering futuristic 5D creations that redefine modern outerwear.Designer of Raxxy, William Shen, is a mathematician turned de...

info@hypebae.com (Hypebae) Thu, 12 Dec 2024 Hypebae