NUDE PROJECT's "Bambino" Collection Celebrates Our Inner Child
info@hypebae.com (Hypebae) Mon, 07 Apr 2025 Hypebae
Spanish streetwear brand NUDE PROJECT just released its first Spring/Summer 2025 collection of the year, titled "Bambino." Designed to heal our inner child, the new collection takes inspiration from seven-year-old Lola, "a girl with an unfiltered vision and pure creativity."
In terms of the design process, the brand likens it to "handing a blank sheet of paper to a young child." The possibilities were endless. Bright colors, playful patterns and cutesy design details characterize the collection, paying tribute to "the essence of childhood." Favoring comfort and experimentation, the new release aims to promote self-expression and freedom, whilst still designed under Nude Project's directional aesthetic.
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Standouts include the Cutie Apple Knit Vest, Silver Capicci Capri Jeans and the Bacuri Knit Polo, not to mention the impressive selection of outerwear. The collection is elevated by a new range of jewelry, blending unusual shapes with a childlike aesthetic and featuring stones that aim to represent "little treasures found on the beach."
Coinciding with the launch of the collection, NUDE PROJECT also just opened its new flagship store in Madrid. "Madrid is our home, the place where retail began for us. We want everyone who walks through the door to feel the warmth of a home, as this store represents the Nude community, a temple of passion, filled with energy, fashion, art, and, above all, a lot of experience," says Bruno Casanovas, co-founder and creative director of the brand, in a press release.
Take a look at the new "Bambino" campaign above and head to the brand's website to shop.
In other campaign news, GUESS U.S.A. is keeping vintage Americana alive and well.
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