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These Are the Most-Searched Fashion Items of Q2

Lyst just released its Q2 report for 2024, detailing the hottest designers, must-have items and brands to watch within the fashion industry, based on rising searches and customer data. In a sort-of-surprise turn of events, LOEWE is once again back on top as the hottest brand in the world, likely a result of its continually impressive brand ambassadors, collaborations and of course: Challengers. Coming in at second place is Miu Miu (last quarter's hottest brand) with Prada following closely behin...

info@hypebae.com (Hypebae) Wed, 24 Jul 2024 Hypebae
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Blow Off Some Steam at Miista's "Rage Room" in NYC

British-Spanish fashion label Miista just opened its first-ever New York store, and naturally -- it opened with a bang. Looking at the somewhat depressing political landscape and current state of the world, Miista took inspiration from the collective anger of its community, wanting to give them a space to vent and let out their rage."As an independent brand we've always expressed our feelings, and when we can, we want to help you voice yours too," the brand began in a statement. As a result, Mii...

info@hypebae.com (Hypebae) Wed, 24 Jul 2024 Hypebae
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Meet the Jewelry Brand Founder Who Once "Proposed" to Hailey Bieber

Not many young brand founders can say they went viral on TikTok for proposing to Hailey Bieber in front of Justin, but Amaan Duffer -- aka the founder of rising jewelry brand Basliq -- is one of the few who can. The video in question (actually first posted on Hypebae's TikTok page) sees Duffer approaching Bieber at a Moncler Genius event during London Fashion Week and seemingly, getting rejected.Though Bieber wasn't immediately on board back then, she's since joined a growing roster of celebrity...

info@hypebae.com (Hypebae) Wed, 24 Jul 2024 Hypebae
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Fashion Platform SYKY Taps Japanese Label ANREALAGE To Launch on Apple Vision Pro

The gap between fashion and technology is rapidly closing as new and innovative creations emerge. Founded by former Ralph Lauren and Burberry digital director Alice Delahunt, the luxury fashion platform SYKY has just launched an app on Apple Vision Pro.Starting with a showcase from avant-garde Japanese label ANREALAGE, designed by Kunihiko Morinaga, the SYKY app offers a unique and immersive way to dive into the worlds of legendary designers and fashion houses."We're excited to continue leading ...

info@hypebae.com (Hypebae) Tue, 23 Jul 2024 Hypebae