Los Angeles-based brand, Aya Muse is beloved by It-girls like Emily Ratajkowski, Lily-Rose Depp and Kaia Gerber.Why? Because it epitomizes the effortlessly cool, off-duty supermodel look. The name itself is a fusion of the Japanese word for "beautiful" and the Greek word for "inspiration," perfectly capturing the brand's ethos of blending timeless elegance with modern sensibilities. With a focus on eco-friendly materials and minimalist design, Aya Muse adds a fresh perspective to your wardrobe e...

Off the back of SKIMS' steamy new "Winter Heat" campaign, Kim Kardashian's solutions-oriented label returns with another impressive face. Tapping up actor Nia Long, soon to star in the Michael Jackson biopic and set to make her Hollywood Walk of Fame debut in 2025, the new campaign spotlights SKIMS' signature shapewear, captured by long-term collaborator Vanessa Beecroft.Showcasing the brand's inclusive range of tonal styles, Long is pictured in the classic SKIMS Body, Seamless Sculpt and Hosier...

In 2025, UNIQLO and J.W. Anderson will be back at it for their eighth year of fashion domination. This time, they'll be serving up a Spring/Summer collection that's less "stuffy prep school" and more "cool kid with a yacht" -- offering a fresh, polished and reinvented take on their previous collections. The latest drop will feature classic silhouettes with a modern flair and is designed to elevate your wardrobe with effortless sophistication.The lineup will cover all the bases: sharp blazers, re...

Every fashion year is characterized by the it-brands and designers, the fashion week shows and their subsequent trends and the popular items that keep us coming back for more. In and amongst all that though, are the campaigns that got us all talking, breaking new ambassador announcements, translating the visions of new creative directors and perhaps most excitingly: tapping up the people at the heart of the cultural zeitgeist.Offering the perfect aesthetic cocktail of celebrity, photographer an...