Jamie Dornan Marks the Start of Summer With LOEWE Paula's Ibiza
info@hypebae.com (Hypebae) Thu, 10 Apr 2025 HypebaeYou know the summer season is upon us when LOEWE Paula's Ibiza comes out of retirement. Much like Michael Buble at Christmastime, the return of Paula's Ibiza signals the start of sun-soaked days and balmy nights -- and we're here for it. Inspired by the once-cherished destination Paula's Boutique, the resort range continues to fuel our summer vacation needs with every new drop.
For its latest release, we're transported to the sands of Comporta, Portugal, where photographer Gray Sorrteni captures an impressive roster of LOEWE talents. Featuring musician GISELLE alongside actors Sophie Wilde, Enzo Vogrincic and Jamie Dornan, the campaign takes us from dusk to dawn as its protagonists explore "daily living on the island."
Still life portraits are just as important as the talent, with the brand's viral tomato bag taking center stage amongst seasonal espadrilles, raffia tote bags and oversized sunglasses. Captured amidst natural elements and landscapes like dry branches, fences and vegetation, the campaign emphasizes the important relationship between us and nature.
In terms of clothing, the collection takes inspiration from themes of freedom and playfulness, characterized through flowing shapes, hand-crafted embellishments and compass motifs. Elsewhere, vegetation continues to act as a source of inspiration, resulting in unique charms, pins and patches.
Take a look at the new LOEWE Paula's Ibiza campaign above, with the collection landing online on April 17.
In other campaign news, Burberry just dropped its High Summer collection.